The Certified Tourism AmbassadorTM (CTA) program is industry-recognized certification that aligns the destination’s people infrastructure ─ its stakeholder businesses and front-line ─ to increase tourism by Enhancing the Visitor ExperienceTM. With over 17,000 current CTAs and 50,000 certified since its inception, this affordable program drives visitor spending through in-depth knowledge of the destination ‘product’; gives destinations a competitive advantage; and ensures consistent delivery of a positive destination brand experience. In today’s consumer-driven world, savvy destinations realize the importance of CTA.

The CTA program teaches best practices and helps front-line workers, volunteers, and all residents increase their knowledge of Lake County and provides resources to properly answer a variety of questions received from Visitors.

The training also provides an excellent opportunity for networking and finding those “hidden gems” that we visit during our CTA Social get-togethers throughout the year.

CTAs Know Stuff Because We Do Stuff!

Interested in becoming an advocate for Lake County by being an Ambassador?